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About Us

About Us

The Baby Box Co. brings a beloved 75 year old Baby Box tradition from Finland to expectant parents around the world. 

An essential first gift or purchase for new parents, the Baby Box provides a safe sleeping environment for infants. Studies have shown that this tradition has helped Finland achieve one of the lowest infant mortality rates in the world.   

Expanding this lifesaving tradition to the benefit of families everywhere is our company’s mission and, therefore, our commitment to safety is absolute. All products manufactured and resold by The Baby Box Co. meet applicable international safety guidelines and we take great care with our material selections and manufacturing methods.

Our Baby Boxes meet or exceed all relevant ASTM, CPSC, JPMA, Health Canada and EN standards, and they have passed rigorous inspection: all materials from the ink on the exterior of the boxes to the glue used in their production are non-toxic and environmentally safe.

Our mattresses are firm foam pads which have been independently certified as non-toxic and safe by CertiPUR laboratories. Specifically, they adhere to the following:

- No PBDE flame retardants

- No prohibited phthalates

- No ozone depleters (CFCs)

- No mercury, lead or heavy metals

- No formaldehyde

All Baby Boxes include a firm mattress and fitted sheet.  Experts recommend using a safety-approved Baby Box or crib, covered by a fitted sheet, to reduce the risk of SIDS and other sleep-related causes of infant death.

Our Baby Boxes can be purchased as a standalone item or filled to the brim with new baby essentials handpicked by the experts at The Baby Box Co. Items frequently included in our Baby Boxes include:

-  Clothing

-  Mittens

-  Organic teether

-  Organic wash & burp cloths

-  Bath Supplies

-  HALO® SleepSack®

-  Board book

- Education materials, including a membership to Baby Box University

The Baby Box Co. offers expectant parents the very best start for their babies, enabling them to reduce stress and feel confident that they are well prepared for this new and exciting chapter in their life. 

Company Overview

Are Baby Boxes a proven model for safe sleep and reducing infant mortality?

For 75 years, Finland's expectant mothers have been given a Baby Box that is a starter kit for the baby’s first year of life. The Baby Box – a gift from the government – includes clothing, diapers and other newborn necessities and the box itself has a mattress that serves as baby’s first bed. The Baby Box is credited with helping Finland achieve one of the world's lowest infant mortality rates.

Where does The Baby Box Co. sell?

As of January 2016, The Baby Box Co. is working with government agencies, hospitals, tribes and non-profits in 20 U.S. States to distribute Baby Boxes for free to as many American families as possible. The Baby Box Co. also works globally on significant  initiatives; we have programs launching in 12 countries so far. On the direct to consumer front, The Baby Box Co. ships to shoppers in 52 countries worldwide through  

What differentiates The Baby Box Co.?

The Baby Box Co. is the first company to offer traditional Baby Boxes to consumers outside of Finland and is proud to share this special, lifesaving tradition with parents worldwide. The Baby Box Co. is the only accredited supplier of tested, safe-certified Baby Boxes anywhere in the world. 

In addition to our accreditations, The Baby Box Co. is unique because we emphasize the importance of education and ongoing support for parents. We are so proud of our product, but Baby Boxes aren't in and of themselves magical with the ability to unilaterally improve healthcare outcomes! To affect meaningful change with Baby Box programs requires thoughtful integration of Baby Box distribution into the existing community infrastructure and providing parents with universal access to education materials. At our core, we strongly believe that community is transformational and that people working together have the ability to improve maternal and infant health trends. To this end, we have an internal education department at The Baby Box Co. which works in close partnership with local healthcare professionals to ensure that our programs are tailored to the unique needs of every community we serve.  

The Baby Box is an incredible intervention tool that is so much more than a singular safe sleep resource; it is an incentive for mothers to seek regular prenatal check-ups and it is a precious opportunity for healthcare providers to engage more effectively with new parents in their care. 

Where is The Baby Box Co. based?

We are headquartered in Los Angeles, California with offices in UK, Australia, Canada, Ukraine, and Singapore. 

Is this for me and my family? How is Baby Box distribution through programs determined?

One of the beautiful things about the Baby Box tradition is that it is steeped in the powerful belief that every child and every family matters regardless of socioeconomic status: every baby deserves a strong, supported start in life. While we certainly have programs launching in vulnerable communities, a majority of our partners actually distribute to all new parents within their organization or area rather than singling out those who are particularly disadvantaged.

What are the benefits of using a Baby Box?

The Baby Box is portable, it takes up less space and is more affordable than a crib, and it is certified non-toxic and eco-friendly, all while lowering the risk of SIDS by 40x for parents who would otherwise bed-share with their babies. This is especially important in light of the recent infant mortality data, which shows that the US infant mortality rate is higher than any of the other 27 wealthiest countries in the world.

Additionally, all of our Baby Boxes come with materials about safe sleep and other important infant care information. The Baby Box Co. launched Baby Box University, a comprehensive online parenting education resource with videos, articles and e-books. From doctors, to delivery nurses, to health advocates, to sleep professionals and more, the incredible contributors at Baby Box University represent some of the most well-schooled, innovative minds in the fields of maternal care, birth, and early childhood development. 

How are parents using the Baby Boxes?

Most parents use their Baby Box as a safe spot for baby to sleep at night, typically keeping it right next to their bed. Other parents use the Baby Box as a place for baby to relax or nap during the day; they often keep the Baby Box in the kitchen or living room while they are going about their daily routine. Baby can rest safely while mom and dad are busy cooking, folding laundry, taking care of other kids, and so on. Once baby is too big for the Baby Box, it can be re-purposed as a keepsake box, toy chest or educational upcycling DIY activity! 

Our Founders

Photo Credit: Parentage by Sproutling

Jennifer Clary and Michelle Vick--best friends since childhood--were inspired to start The Baby Box Co. upon learning about the Baby Boxes that are delivered to all expectant mothers in FinlandWhen Michelle had her first child, she was shocked to learn that SIDS was the number one cause of death in infants one to 12 months old, and she and Jennifer became determined to find a way to make it easier for parents to practice safe sleep. Their Baby Boxes come inscribed with “Every child matters. Every family matters.” These words represent Michelle and Jennifer’s commitment to providing every infant The Baby Box Co. serves with a safe sleep space and every parent they reach with the high-quality products and educational resources they need to properly care for their child.

Our Advisory Board


Dr. Evelyn G. Lipper is Associate Professor of Clinical Pediatrics at Weill Cornell Medical College, where she has served on the faculty since 1982. She received her M.D. at the Albert Einstein College of Medicine of Yeshiva University and completed her residency in Pediatrics at Babies Hospital - Columbia College of Physicians and Surgeons and Bronx Municipal Hospital. She has served as Director of the Division of Developmental Pediatrics at Weill Cornell Medical College and New York-Presbyterian Hospital and is trained in parent-infant psychotherapy, specializing in the field of developmental and behavioral pediatrics.


Dr. Sheila Farkas Natbony is a practicing physician with Advantage Care Physicians, certified by the American Board of Pediatrics. She is a member of several professional organizations including the American Medical Association, American College of Allergy and Immunology, New York State Medical Society, Nassau County Medical Society, and Long Island Allergy Society. She is a member of the Board of Trustees of the Diabetes Research Institute at the University of Miami Miller School of Medicine and she also serves on the Medical Advisory Board of the Mt. Sinai Hospital and Medical Center of New York. She and her husband, Bill, reside in Old Westbury, NY.


Dr. Kecia Gaither is a double board certified physician in Ob/Gyn and Maternal Fetal Medicine, with a Masters Degree in Public Health. As a women’s health advocate and expert, Dr. Gaither has appeared on NBC TV, as well as other national consumer health and lifestyle outlets. Dr. Gaither was an appointee of NYC Mayor Michael Bloomberg to the HIV Planning Council of NY and named one of America's Top Obstetricians by the Consumers Research Council of America in 2007, 2010, 2012, 2013 and 2014. Her research interests are HIV, obesity in pregnancy, women’s public health initiatives, environmental health, preterm labor, and prenatal diagnosis; with active involvement in clinical trials involving preeclampsia, obesity, and genetic testing. Dr. Gaither is on the medical advisory board of NATERA, PWN Health, and was recently named as liaison to The Association of Black Cardiologists, addressing cardiac disease in pregnancy.


Dr. Keri Peterson obtained her Bachelor of Arts from Cornell University and received her Medical Degree from Mount Sinai School of Medicine. She completed post-graduate training in Internal Medicine at Mount Sinai Medical Center in New York City and is board certified in Internal Medicine.

Dr. Peterson has been in private practice with a prominent medical group on the Upper East Side of Manhattan since 1999. She holds appointments at Lenox Hill Hospital and Mount Sinai Medical Center. She is a member of the American College of Physicians and the American Medical Association.

With a demonstrated commitment to the advancement of medicine, Dr. Peterson has several publications in leading medical and scientific journals including the prominent American Journal of Medicine and has presented at distinguished medical symposiums. She authored the e-book Sexy Ever After: Intimacy Post-Cancer and contributed to the book What Doctors Eat.

Dr. Peterson is a medical contributor and columnist for Women’s Health Magazine. A frequent media spokesperson, Dr. Peterson is a frequent guest on The Today Show and has appeared on several programs including Dr. Oz, The Dr. Steve Show, The Rachael Ray Show, PIX11 News, Fox 5 News, The Tyra Banks Show, Good Morning America, America’s Newsroom, America’s News HQ, Neil Cavuto, CNN American Morning and Nancy Grace. Additionally, she is a medical advisor for the healthcare website


Dr. Karen Joash specialises in general gynaecology including well women checks, gynaecology scanning, fertility and contraceptive advice. More specifically; menstrual disorders, polyps, endometrial hyperplasia, fibroids, postpartum perineal wound problems, recurrent infections, HPV vaccine and ovarian cysts. Dr. Joash also teaches and provides outpatient hysteroscopy with gynaecology scanning at Queen Charlottes Hospital. Her passion for excellence in care led to her appointment as Training Programme Director for doctors in postgraduate training in Obstetrics and Gynaecology in North West London. In addition she is Director of Medical Education for the Women and Children’s division at Imperial Healthcare Trust and sits on the education quality assurance board at the Royal College of Obstetricians and Gynecologists. She provides a comprehensive private service in gynaecology with expertise in early pregnancy and ambulatory gynaecology.


Dr. Mary Mason completed her medical school training at Washington University and then received her MBA from the Olin Business School, also at Washington University in St. Louis. In addition to her positions as Senior Vice President and Chief Medical Officer for the Specialty Companies at Centene, Dr. Mason teaches Health Policy at the John Olin School of Business and is a volunteer physician at Casa de Salud, which delivers clinical and mental health services for uninsured and underinsured patients, focusing on immigrants and refugees.


Jane Buckingham is one of the country’s foremost experts on Generations X, Y and V. She is a bestselling author, speaker, and television host.

Buckingham is the Founder and CEO of Trendera, a leading consulting and trend forecasting company that helps organizations and individuals gain insights into these generations. Trendera produces the “The Trendera Files” and works with Fortune 500 clients including NBC, MTV, Target, Conde Nast, Gap, Mattel, Hilton, and many others. Buckingham also provides mentorship and consulting services to bridge young professionals and the working world.

Ms. Buckingham is a contributing editor to Glamour Magazine. She will be reissuing her bestselling book “The Modern Girls Guide to Life” in fall of 2015, and is currently at work on a book about the next generation, Gen V.

At 17, Buckingham wrote the book “Teens Speak Out“ about her own generation, and since then she has been on a quest to better understand and explain how young people feel. Buckingham pioneered the trend-forecasting starting Youth Intelligence where she published The Cassandra Report, and TrendCentral, all of which she sold to Creative Artists Agency in 2003.

Jane is the author of the bestselling The Modern Girl’s Guide book series and was a host of the television series “The Modern Girl’s Guide to Life,” which aired on the Style network for four years and inspired young women to live their best lives personally and professionally.

Buckingham has been the subject of in-depth profiles in The Los Angeles Times on “60 Minutes,” and “Good Morning America.” Other television appearances include “The Today Show,” “The Oprah Winfrey Show,” and “The View.” Elle Magazine voted Buckingham one of the Most Powerful women in Hollywood.

In her commitment to public service work, Jane serves on the Board of Directors for Baby2Baby and Women In Film and advises to The Joyful Heart.


Dyann Daley, MD, has been a pediatric anesthesiologist at Cook Children’s Medical Center for nine years. She received her medical degree from Saba University School of Medicine in the Netherlands Antilles before completing her anesthesiology residency at Baylor College of Medicine and her pediatric anesthesiology fellowship at UT Southwestern. In addition to being a pediatric anesthesiologist, Dr. Daley co-founded the Center for the Prevention of Child Maltreatment in 2014 and is the Executive Director. The Center for the Prevention of Child Maltreatment innovatively uses risk terrain modeling, a criminology risk analysis program, to predict specific areas where child maltreatment will occur and leverages the use of consumer analytics to effectively target appropriate resources based on demographic profiling. Dr. Daley is heading up several coordinating initiatives at the center including a city wide collaborative for safe infant sleep, early detection of child maltreatment training, foster and adoption family recruitment and a survivor resiliency social media campaign. Dr. Daley received the “Healthcare Hero” award from the Fort Worth Business Press in 2015, as well as the “Top Doctor” in 2009 from Fort Worth TX Magazine.


Lori Bregman is a doula and pregnancy coach who founded the Rooted for Life Pregnancy Coaching Program , a complete body, mind and spirit support system that helps women through fertility, pregnancy, birth, and into new mommyhood. Lori has over 20 years of experience helping clients transform their lives. She has built a thriving career based on her passion for fostering healthy moms and healthy babies and her book, The Mindful Mom, will be released in August 2015 by Rodale.


Lorie Gehrke, NC serves on the State of California’s SIDS Advisory Council and the Northern California Regional SIDS Council. Lorie’s first child, daughter Lauren, died of SIDS in 1997. Since then, Lorie has been a peer contact, support group facilitator, and advocate for SIDS families and SIDS risk reduction and education programs at the local, county, state and national levels. Lorie is also a certified nutritionist. She lives with her husband, teenage son and daughter, plus a menagerie of pets, in Walnut Creek, CA.


Our Community Commitment


Helping new parents worldwide provide quality care for their infants is the heart of The Baby Box Co.’s mission. That’s why we are so proud of our charitable partnerships. Some of the charities we support include Baby 2 Baby, Baby Buggy, Children International, and Every Mother Counts.
Baby2Baby Baby Buggy
Children International Every Mother Counts



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