Get to Know The Baby Box Co.

By educating and rewarding parents, we help kids and families grow and thrive.

Our Mission

The Baby Box Co. is not just about babies or boxes. It’s about creating a safer world for children by supporting parents. Our community is your safety net, bringing you expert information and trusted products so you can protect the ones who matter most. We provide the parenting education you need before you even know you need it, so you can conquer uncertainty and win the day—or at least the hour. From pregnancy through infancy and early childhood, we deliver what you need to parent with confidence and raise safe, happy kids.

the baby box co. story

As Mom-trepreneur Michelle Vick focused on her new baby’s health and safety, she struggled to figure out what information to trust. She knew she couldn’t be the only one struggling, and she wanted to do something to help all parents get the advice and support they needed. So she and her best friend Jennifer Clary teamed up with healthcare organizations to create a trustworthy source of expert parenting safety information: The Baby Box Co.

CLASSES with rewards

We’ve worked with our advisory team of healthcare experts to develop video classes that help parents safely care for their kids. Every time you complete a class, you’ll earn a reward, such as free baby gear, a deeply discounted baby box, gift cards, sweepstakes entries and more. This concept of education with rewards has been a big hit with parents, as you can imagine! Hundreds of thousands of parents now sleep their little ones in Baby Boxes and follow the safe sleep practices taught in our program. Keep an eye on your inbox: we’re always announcing new classes and rewards.

Get to know our advisory team

The Baby Box Co. Vision

As our community grows, we’ll keep increasing the number of experts we partner with, the types of content we offer, and the safe and useful products we give away. Keep an eye on our Classes With Rewards page, because we’ll soon be adding new classes and rewards designed for every stage of early childhood.

Meet Our Team

Jennifer Clary
Co-Founder & President

As one of our founders, Jennifer provides strategic direction for our mission. She advises our board and works with our executive team to help us achieve long-term sustainability. Before helping to create The Baby Box Co., Jennifer was a self-described “serial entrepreneur” with multiple startup launches under her belt.

Michelle Vick

After learning the ropes of the entertainment industry at CAA, Michelle founded Broke Girl’s Guide, a digital media brand for budget-conscious millennial women. She expanded the audience tenfold through viral marketing, then sold the company to online network Stylehaul, allowing her to work on building The Baby Box Co.

Erica Labovitz
Chief Marketing Officer

Erica’s background in digital platforms has made her the ideal CMO for The Baby Box Co. Over 7 years at Indiegogo, she lead numerous teams including marketing and campaign strategy, helping the company become a crowdfunding hub for the film industry. Prior to that, she honed her strategic skills managing national brands for Kraft Foods.

Valerie Sapot
VP of Finance

Valerie is a financial executive with strategic and operational experience. She has a strong track record of helping companies in the early stages of development reach higher levels of performance and profitability. Before joining The Baby Box Co., Valerie lent her financial skills to the Aveda Corporation in the U.K.