Get to Know The Baby Box Co.

By educating and rewarding parents, we help kids and families grow and thrive.

Our Mission

The Baby Box Co. is not just about babies or boxes. It’s about creating a safer world for children by supporting parents. Our community is your safety net, bringing you expert information and trusted products so you can protect the ones who matter most. We provide the parenting education you need before you even know you need it, so you can conquer uncertainty and win the day—or at least the hour. From pregnancy through infancy and early childhood, we deliver what you need to parent with confidence and raise safe, happy kids.

the baby box co. story

As Mom-trepreneur Michelle Vick focused on her new baby’s health and safety, she struggled to figure out what information to trust. She knew she couldn’t be the only one struggling, and she wanted to do something to help all parents get the advice and support they needed. So she and her best friend Jennifer Clary teamed up with healthcare organizations to create a trustworthy source of expert parenting information: The Baby Box Co.

education with rewards

We’ve worked with our advisory team of healthcare experts to develop video courses that help parents safely care for their kids. Each person who completes a course receives a Baby Box for safe sleep. This concept of education with rewards has been a big hit with parents, and we’ve given out over 250,000 Baby Boxes in the U.S., U.K. and Canada. As we continue to expand our educational topics, our courses and rewards will always remain free and available to everyone.

Get to know our advisory team

The Baby Box Co. Vision

As our community grows, we’ll keep increasing the number of experts we partner with, the types of content we offer, and the safe and useful products we give away. Keep an eye on our Courses & Rewards page, because we’ll soon be adding new courses and rewards designed for every stage of early childhood.

Meet Our Team

Doug Wadleigh

Spent many years as an executive at Mattel before joining Loot Crate as their GM and now The Baby Box Co. as our Chief Executive Officer.

Jennifer Clary
Co-Founder & President

Serial entrepreneur along with husband Kevin Haberer. Prior companies include a media company and an online vegan food marketplace.

Michelle Vick

Founder of Broke Girl's Guide, a digital media company; sold to StyleHaul. Previously at Tigris Financial Group and CAA.

Erica Labovitz
Chief Marketing Officer

Started her career in brand management at Kraft before moving on to Indiegogo to help them grow into what they are today and ultimately joined us here in sunny Los Angeles.

Valerie Sapot
VP of Finance

Val comes to us with 15 years experience in the finance and accounting field with both early stage and mature businesses. Most recently worked with The Aveda Corporation in the UK. Founder of small beauty chain in the UK.

Paula Campbell
VP of Business Development

Paula Campbell has more than 28 years of sales and business development experience with top companies such as Comcast and Verizon. Over the past decade, she’s helped multiple e-commerce businesses expand their reach; her background includes high-growth stages at Living Social, Touch of Modern and Stack Commerce.